Investment-Grade Analysis

The Quilty Score

A 0-100 weighted composite that predicts a screenplay's potential for commercial success, critical acclaim, cultural impact, and production viability.

The only scoring system that understands why the same script scores differently across eras—because markets and culture change, even when story quality doesn't.

What Does the Score Mean?

The Quilty Score translates complex multi-dimensional analysis into actionable investment guidance.

90-100
Exceptional

Blockbuster potential, awards contender, cultural touchstone

80-89
Strong

Major commercial success likely, strong critical reception

70-79
Good

Solid commercial potential, positive critical response

60-69
Moderate

Decent commercial potential, mixed-to-positive reviews

50-59
Weak

Limited commercial appeal, niche audience

Below 50
Poor

High risk, limited market viability

The Four Dimensions

Each dimension captures a different aspect of screenplay potential. Some are timeless, others shift with the cultural moment.

Story & Craft

Script-intrinsic quality: structure, character development, dialogue, originality

STATIC

Good structure in 1980 is good structure in 2025. Universal storytelling principles don't change.

Market Viability

Commercial potential: genre heat, market trends, audience demand

DYNAMIC

Westerns peaked in 1955, niche in 2025. Superhero films peaked in 2010s, declining now.

Culture & Resonance

Zeitgeist alignment: thematic relevance, cultural anxieties, social resonance

DYNAMIC

Cold War anxiety scripts scored high in 1984, low today. Climate anxiety scores high now.

Feasibility

Production practicality: budget efficiency, technical complexity, production risk

SEMI-STATIC

VFX-heavy scripts scored lower pre-CGI (expensive practicals), higher today (affordable digital).

Why Scores Change Over Time

The Quilty Score is time-aware. A screenplay scored in 2025 may have a different score if assessed in 1984 or 2040. Here's why:

The Red Dawn Effect

Depreciating IP: Some scripts are tied to their era. Cold War thrillers scored high in 1984 but collapse after 1991.

Red Dawn (1984): Market 79 → 45 (2025)
Same script, different era = different score

The Get Out Effect

Cultural Moment: Scripts that tap into social zeitgeist can surge in relevance when the cultural conversation aligns.

Get Out (2017): Cultural 65 → 89 (post-2017)
Social themes amplified by real-world discourse

The WarGames Effect

Resilient IP: Universal themes transcend era. Technology vs. humanity, unintended consequences—these themes become MORE relevant.

WarGames (1983): Cultural 48 → 55 (2025)
AI/cyber themes more relevant today than ever

Quilty Score Over Time (1986–2025)

How would the same screenplay score if evaluated in different eras? This chart shows 5 top-rated films (one per genre) scored across 40 years.

The Shining (1980) (Horror)
The Dark Knight (2008) (Superhero)
The Shawshank Redemption (1994) (Drama)
Se7en (1995) (Thriller)
Groundhog Day (1993) (Comedy)
1990199520002005201020152020202555/10060/10065/10070/10075/10080/100Quilty Score

Note: Story & Craft scores remain constant (good structure is always good structure). Variations come from Market Viability, Cultural Resonance, and Feasibility dimensions which respond to genre cycles, cultural themes, and technology eras.

Horror

The Shining (1980)

Budget: $19M

Box Office: $44M

ROI: 2.3x

Critical: 84% RT

Superhero

The Dark Knight (2008)

Budget: $185M

Box Office: $1B

ROI: 5.4x

Critical: 94% RT

Drama

The Shawshank Redemption (1994)

Budget: $25M

Box Office: $58M

ROI: 2.3x

Critical: 91% RT

Thriller

Se7en (1995)

Budget: $33M

Box Office: $327M

ROI: 9.9x

Critical: 82% RT

Comedy

Groundhog Day (1993)

Budget: $14M

Box Office: $105M

ROI: 7.5x

Critical: 94% RT

Temporal Scoring Case Studies

Deep dives into how specific films score across eras, and what that reveals about IP valuation.

Get Out (2017)

Released 2017

2017 Assessment 72
Story & Craft 89.2
Market Viability 82.5
Cultural Resonance 20
Feasibility 78
2025 Assessment 76.1
Story & Craft 89.2
Market Viability 87.5
Cultural Resonance 34.3
Feasibility 78

Real-World Performance

Budget

$4.5M

Box Office

$255M

ROI

56x

Critical

98% RT

Awards: Best Original Screenplay (Oscar)

Cultural Impact: Launched Jordan Peele's career, sparked national conversations on race

Analysis

Story & Craft (89.2) validated by Oscar win. Market Viability (82.5) validated by 56x ROI. Cultural score was under-estimated due to semantic matching limitations—the film's perfect 2017 zeitgeist alignment should have been 80+.

Red Dawn (1984)

Released 1984

1984 Assessment 64.3
Story & Craft 76.2
Market Viability 79
Cultural Resonance 20
Feasibility 67
2025 Assessment 52.1
Story & Craft 76.2
Market Viability 45
Cultural Resonance 15
Feasibility 67

Real-World Performance

Budget

$17M

Box Office

$38M

ROI

2.2x

Critical

52% RT

Cultural Impact: Cold War zeitgeist capture, but themes aged poorly post-1991

Analysis

The "Red Dawn Effect" in action: High market viability in 1984 (Cold War tensions) collapsed after the Soviet Union fell. Same script, different era = different score. A depreciating IP asset.

WarGames (1983)

Released 1983

1983 Assessment 71.5
Story & Craft 82
Market Viability 78
Cultural Resonance 48
Feasibility 72
2025 Assessment 73.2
Story & Craft 82
Market Viability 75
Cultural Resonance 55
Feasibility 72

Real-World Performance

Budget

$12M

Box Office

$79M

ROI

6.6x

Critical

93% RT

Cultural Impact: Influenced real cybersecurity policy, themes more relevant today

Analysis

The "WarGames Effect": Universal themes (technology vs. humanity, unintended consequences) transcend era. Score actually increased over time as AI/cyber themes became more relevant. A resilient IP asset.

Get Your Screenplay's Quilty Score

Upload your screenplay and receive a comprehensive, time-aware analysis in minutes. Understand your story's potential across all four dimensions.